João Kouyoumdjian was featured in the Brazilian TV series "Graduados" ("Graduates"), produced and broadcasted by TV Cultura. The series is about Brazilian students who moved to the US to pursue their dreams in top American universities. The last episode is about The Juilliard School, where João received his Master of Music degree in 2010. It portraits the lives of students, alumni and leaders who attended Juilliard. It also reports the ties between Juilliard and Brazilian music project Guri Santa Marcelina, which João was actively involved in the early stages of its development.